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Penguin Random House India launches new social media page for Young Readers

A new page on Facebook and Instagram, called Penguinsters

Penguin Random House India has launched an exclusive social media page on Facebook and Instagram, called Penguinsters, meant especially for our young readers, teenagers, their proud parents, teachers and everyone else who loves books. This platform will give our readers an opportunity to explore some of the greatest books and writers, and access to resources that will shape their minds. It will also host exciting and fun content about the books published by the three imprints of PRHI’s children’s division: Puffin, Penguin and Duckbill Books.

Penguinsters—derived from ‘Penguin books for youngsters’—will become a dedicated space on Facebook and Instagram for younger readers to engage with their favourite writers and books and learn about new titles. From parents and teenagers to youngsters, everyone will find helpful information, updates, read-aloud sessions, storytelling videos, author interviews, thought-provoking articles, share-worthy listicles, many interactive posts and much more on these pages.

Last year, Duckbill Books became a part of Penguin Random House India, expanding our publishing portfolio and audience base. To accommodate this growing readership, the publishing house adopted Duckbill Books’ social media pages on Facebook and Instagram and is relaunching them as Penguinsters. This new handle is an addition to Penguin’s existing social media presence. While the Penguin India handles on Facebook, Instagram and Twitter will continue to focus on adult readers, Penguinsters will now cater to younger readers.

Niti Kumar, SVP, marketing, digital and communications, Penguin Random House India, says, ‘Penguin has a strong presence on social media and we aim to replicate our success with the Penguin India handle with Penguinsters too. There will be a creative assortment of inspiring, educating and entertaining content for our budding bibliophiles, and we hope to also see parents and educators who are keen to be a part of their children’s reading experiences, avid readers who follow YA and people who would like to relive their youthful reading escapades join this exciting new platform.