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How to be Ordinary- A Handbook for the Savvy Survivor

Are you the shallow, insular self contained wallflower that Naomi Dutta waxes eloquent about in her book, of how-to’s and whatnot, How to be a Likeable Bigot? Jokes aside, Dutta’s book very smoothly sails through a myriad of scenarios that should either have you in splits or, leave you feeling offended.

Either way, if you’re on a quest to achieve the ordinary, blend in and be largely forgettable, you may find the following excerpts almost relatable!

 

 

  • Put it on email

 

 

Please note that this is the only time you will show initiative, but for a larger cause: initiative to bring about inertia. It isn’t rocket science, but it could be physics. Every action has an equal and opposite reaction. By proactively setting off an email chain, you are bringing about inactivity. It looks like a lot of activity but its marginal productivity is zero. They have a term for this in high school economics: disguised unemployment. 

 

 

  • The Art of managing WhatsApp groups at work

 

 

Send messages at unearthly hours. Make sure to send messages to the group at odd hours to appear ever alert and wakeful. The messages don’t have to be of any import, but will shame the rest of the group as they try to sleep, eat or do anything apart from Top Priority 101. 

 

 

  • You are a mass of inertia, but your career will always be on a steady ascendant

 

 

Our key objective to stay in one organization for as long as possible – stay the course, survive management changes, blend in, be seen as a company loyalist and inveigle yourself into some mid-senior managerial post. That is ideal. You are the person who throws the rule book at new employees and resists all change by saying that it is against the brand values of the company. 

 

 

  • Words that should definitely find their way into your resume:

 

 

Ideas curator/ aggregator: You have never actually had an original idea in your life but are really good at filching ideas. Which means that you have the elusive ability to detect a good idea and then pass it off as your own. You were made for senior management. Go ahead and describe yourself as an ideas curator.

 

Digital Evangelist: You can use ‘evangelist’ on its own as well, but attaching digital to anything automatically makes it sound modern and cutting-edge. An evangelist is a passionate advocate for something, so if you are the most passionate setter-up of work WhatsApp groups, you are a digital evangelist. 

 

 

  • No productive person values their lunch hour 

 

This could be potentially the biggest sacrifice this book entails. Do not tell people on social media what you eat everyday – no daily lunch hour updates. A truly productive person is one who strategically schedules meetings that eat into lunch hour or one who proposes a working lunch. If you have the time to post photos online of your lunch, you have the time to eat lunch, which can only mean that you are shirking something that could potentially alter the course of humanity – such as working on an Excel sheet with details of how many cups of coffee team members have in a day and correlating it to performance.  

 

 

  • How not to look idle on social media

 

 

Be Well- Referenced: You don’t need to be well-read. The key is to be well-referenced. Post links to articles on a wide variety of topics, preferably from international publications on things that are of little or peripheral interest to the catchment. Like Brazil going right wing or the repercussions of Brexit on Lebanese eateries in London. Do not add your agreements or disagreements with any of these posts. Merely say, ‘interesting perspective’ or ‘an off-centre take on something that has been preoccupying me for a bit’ or ‘this does raise some interesting points’. 

 

 

  • Active participation has nothing to do with the intensity of involvement

 

Treat Social Media like a spectator sport. Part of the reason why we love being on social media is because there is always a high probability of a fight going on somewhere. Divergent opinions clash, people get snarky and all of this can get the adrenaline going. But here’s the thing: you don’t need to be an active participant because: i.) that gives you visibility which we don’t want; and ii.) it is finally work, which we absolutely don’t want. 

 

 

  • Instagram is a great platform to give you the fame of non-achievement

 

 

Photograph everything. Invest in a good camera phone and shoot everything. If you are a woman, most of your followers will be quite happy if you post a ‘Good Morning’ selfie everyday. But don’t do this as a vanity exercise. Be sure to write a few words of inspiration…

You don’t have to be penning your own motivational quotes. Luckily for us, Rumi, Gibran and many other great writers, have left us a handy bank of quotes that can be used for anything. 


We both know that this has the potential to become long winded but we’d love for you to check out the outrageously witty satire How To Be A Likeable Bigot by Naomi Dutta and tell us what you thought of it!

 

How Social Media Manipulates You

A Human’s Guide to Machine Intelligence by Kartik Hosanagar, is a relevant read in today’s world. Surrounded by technology in various devices, the book informs about how the algorithms and the artificial intelligence underlying such technologies robs us of our power to make decisions. From what we see in the form of news, to the products we purchase and where and what we eat, our daily life decisions and routines are now greatly influenced by the huge developments made in the technology sector. Thus, the author talks about many more potentially dangerous biases which could emerge and how we can keep it in check and control it.

Here are a few instances of how social media is slowly coming to dominate our real lives:

As various social media feeds and its layout are programmed on the basis of an algorithm, it is widely known to be a catalyst for encouraging fake news. This fake news then helps in propagating misinformation amongst people, making them move further away from real issues.

Social media has become such an intrinsic part of our lives that it has now evolved to control and hinder our daily routines. App notifications and the phenomenon of gamification, takes advantage of the human need for immediate gratification and be socially accepted, hampering certain habits such as, sleeping early, impairing one’s judgment to use their time in a better way, etc.

The algorithms operating in various social media also influence our choices. While purchasing an item, the recommendations provided are known to gently push a buyer into buying certain things.

Many social media platforms have their algorithms programmed so that the content one sees on it is personalized and filtered. Studying the pattern of the content which a user generally prefers, the algorithm makes decisions on what is to be shown to the user and what is to be left out.

Social media is also known to affect people’s moods and emotions. In a research conducted by Facebook in 2012, it was found that people posted more positive posts when they saw posts that had positive content on their feed, selected by their news-feed algorithm. The opposite is also true.

Many dating and socializing applications control the way one networks with people, as their algorithms look for people with similar interests or simply recommend a person to another solely based on the mutual friends they might have in common. This does away with the scope of connecting two people with differing interests, who might get along quite well too.

The capability of such media platforms to filter our preferences to such an extent of specification creates a “filter bubble” which leads to a high degree of polarization regarding aspects such as music or even political ideologies.

A Human’s Guide to Machine Intelligence is an entertaining and provocative look at one of the most important developments of our time

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