4 Brands that Won Customers’ Hearts

‘Your most unhappy customers are your greatest source of learning’ – Bill Gates Games Customers Play by Ramesh Dorairaj deep dives into how reaching out to end consumers can give brands actionable insights. Such insights can then be translated into some change in the brand’s product design or delivery or service management, which makes their product…

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Catalyst by Chandramouli Venkatesan – An Excerpt

Chandramouli Venkatesan is a corporate veteran with over twenty-six years of experience in the industry. He has worked with Asian Paints, Cadbury/Mondelez, Mirc Electronics/Onida and Pidilite. He has served in various senior capacities, including as CEO and managing director. He has conducted numerous speaking sessions, which have benefited over 1000 people, and mentored and guided…

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Marketing

Jeffrey Bussgang is a venture capitalist, entrepreneur, and professor at Harvard Business School. In his book, Entering StartUpLand you seek your ideal entry point into this popular, cutting-edge organizational paradigm. It is a practical, step-by-step guide that provides an insider’s analysis of various start-up roles and responsibilities. You’ll gain insight into how successful startups operate and learn to…

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Competing on Analytics with External Processes

Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics. Introducing a five-stage model of analytical competition, Davenport and Harris describe the typical behaviors, capabilities and challenges of each stage. It is the definitive guide for transforming your company’s…

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Reintroduce Yourself

Reinventing You provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin and others to show you…

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Being Happy At Work Matters

HBR’s Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. This book explores how happiness is measured, frameworks for personal behaviors, management techniques that build happiness in the workplace–and warnings that highlight where the happiness hype has been overblown. Happiness (HBR Emotional Intelligence Series):…

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