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Jamsetji Tata’s Vision: Building a Nation, One Tonne at a Time

Meet Jamsetji Tata, the icon whose big ideas helped build modern India. In Jamsetji Tata, R. Gopalakrishnan and Harish Bhat reveal how Tata’s vision turned into reality with projects like Tata Steel and the Indian Institute of Science. This compelling account explores how Tata’s relentless pursuit of excellence and self-reliance laid the foundation for India’s industrial prowess, reflecting his legacy continues to drive India’s growth even today.

Jamsetji Tata
Jamsetji Tata || Harish Bhat, R Gopalakrishnan

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Tata Steel was one of the first great industrial enterprises conceptualized by Jamsetji Tata, founder of the Tata group. Jamsetji believed that steel was essential for the development of a nation. Therefore he was of the view that India should not depend entirely on imports of steel, but should have its own integrated steel plant.

 

By 1912, Tata Steel had begun production at its plant in Sakchi in eastern India (the town was later renamed Jamshedpur, in honour of Jamsetji Tata). The steel was of excellent quality, thus proving the sceptics wrong. During the First World War, the company supplied over 1,500 miles of steel rails to the Allied war effort in Mesopotamia. Over 8,000 tons of steel shells were made in the openhearth furnaces at Jamshedpur. The plant began running to full capacity on a twenty-four-hour schedule and still could not keep up with the demand, despite producing 150,000 tons of steel annually.

 

At this point, the leadership of the company—including Dorabji Tata and his partner R.D. Tata—analysed the emerging demand situation and concluded that after the war, India itself could absorb many times this amount of steel. By then Tata Steel was already supplying rails to Indian Railways. In addition, Tata Steel was also earning nice profits on the small consignments that it exported. In December 1916, Dorabji Tata was full of confidence as he spoke to his shareholders about the company’s bumper earnings, production at the plant being 30 per cent over the original capacity and its order book being totally full.

 

Buoyed by this success, the company began considering a plan of expansion to meet the high current and future demand. Charles Page Perin, who was in charge of this planning, initially recommended to the directors of the company a gradual increase in steel capacity, from 150,000 tons to 225,000 tons a year. He considered this to be a safe and prudent plan.

 

However, Dorabji Tata had a far more dynamic and ambitious plan in mind. He spoke passionately to the directors about his father Jamsetji Tata’s vision of a selfreliant and strong nation, which was at the heart of his dream for Tata Steel. He recommended a vast expansion programme, which would eventually supply India’s entire requirements of steel. To begin with, this would entail an expansion of the steel-making capacity at Jamshedpur by five times. Dorabji also said he would raise all the required capital from Indian investors.

 

This ambitious expansion plan, called the ‘TISCO greater extensions programme’, began in right earnest by 1917. However, it ran into a number of difficulties. Tata Steel was compelled to purchase materials at high wartime prices. There were labour strikes in England and a shortage of skilled labour in India. In addition, the Indian rupee depreciated during this time. As a result, the capital cost of the expansion programme, which had been budgeted at Rs 6.8 crore, rose more than three times to Rs 19.6 crore. Additional funds had to be raised from the shareholders because the company’s profits could not support such huge sums of expenditure.

 

And then, suddenly, after the First World War ended, the company’s profits declined precipitously. This happened because of several factors. Belgium began dumping its steel at very low prices in the Indian market, which had no tariff protection at that time. In addition, Japan, which was Tata Steel’s largest customer of pig iron, was hit by a huge earthquake (the Great Kanto earthquake) in 1923. One of the worst natural disasters ever to strike Japan, the earthquake reduced the country’s financial capability to purchase steel.

 

By the end of 1923, demand for Tata Steel’s products had fallen significantly and the company’s profits had declined to nearly break-even levels. On the other hand, significant funds had been expended in expanding the plant. This led to a severe cash crunch, and some of the company’s directors even suggested that it go to the British government of India with a request to be taken over by it. R.D. Tata, Dorabji’s partner, rose in angry indignation when he heard this suggestion. He pounded his fists on the table and declared that such a day would never come as long as he lived.

 

While we do not know what thoughts went through R.D. Tata’s mind when he said this, it is quite likely that he recalled Jamsetji Tata’s objective in establishing Tata Steel—a swadeshi Indian steel company, dedicated to the nation. Instead, what Dorabji and he had in mind was an alternative plan to negotiate with the government to consider imposing reasonable tariffs that would protect Tata Steel from unfair competition from tariff-free European steel.

 

However, such a plan would take time to materialize, particularly because it involved government policy. In the meanwhile, Tata Steel continued to reel under its immediate miseries, with very little cash in hand to keep operations alive. Dorabji and R.D. Tata struggled to raise funds in the adverse post-war environment. Then, one day, in 1924, a telegram arrived from Jamshedpur at Dorabji Tata’s table, bearing bad news. It simply said that there was not enough
money left to pay wages to the employees of Tata Steel. Would the fledgling company survive, or would it be forced to shut down? Would Jamsetji Tata’s dreams and visions of creating India’s first integrated steel plant come tumbling down? In November 1924, it appeared that Tata Steel was on the verge of closing down.

 

But Dorabji Tata was a man inspired by the ideals and principles of his father. To him, paying the employees their wages took precedence over everything else because it was livelihoods at stake. He knew that he had to save the company so that it could survive these very difficult times. At that point he took a step that has gone down in the history of the company as the act that saved Tata Steel. His wife and he decided to pledge their entire personal wealth, which came to around Rs 1 crore, to raise funds for Tata Steel. This included all the jewellery owned by his wife, including the famed Jubilee Diamond. This fabulous diamond, weighing 245.35 carats, was twice as large as the legendary Kohinoor and had been gifted by Dorabji to his beloved wife Meherbai many years earlier.

 

Against Dorabji’s pledge of his personal wealth, the Imperial Bank of India provided the Tatas with a loan of Rs 1 crore. This money was used to pay the wages of the workers at Tata Steel and also to fund the company for the short term. Thanks to this, production of steel at Jamshedpur continued without any significant interruption. The company’s greatest crisis had been averted, and Tata Steel survived.

 

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Get your copy of  Jamsetji Tata by Harish Bhat and R Gopalakrishnan on Amazon or wherever books are sold.

Books to read if you mean business

The landscape of business has changed dramatically over the years, more so in the past one year. Here is a curation of some quintessential reads that give important insights into the world of artificial intelligence, the economy of Instagram influencers, and low-risk investments with great returns, among several others.

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The Learning Factory

front cover the learning factory
The Learning Factory||Arun Maira

by Arun Maira

 

In The Learning Factory, Arun Maira narrates people-centric episodes that bring alive the values of the Tata Group, standards that combine the high-velocity practices as well as the old-fashioned principles that make the Tata Group the giant it is today. Founded in 1868 by Jamshetji Tata, the Tata Group symbolizes the great Indian story of hope, growth and phenomenal success. The group played the role of a nation builder in post- independent India. Its companies were headed by legendary chairpersons, all of whom firmly believed in the importance of continuously learning and growing. Like all great successes, this isn’t one story – it is many accounts that are so powerful that the whole is so much greater than the sum of all its parts.

With insightful stories of conduct that are as practically implementable as they are inspiring, this is a blueprint for the individual as well as the business that seeks success through its community of leaders, workers and thinkers.

 

 

 

front cover crash
Crash||R. Gopalakrishnan

Crash

by R Gopalakrishnan

While many people talk about the path to the top of organizations, very few are honest about how difficult it is to stay at that position. R. Gopalakrishnan analyses the ‘software’ challenges, which leaders confront every day, and shares the insights he has gained developing, managing, investing in and supervising a variety of companies. The author shows that great leaders continue to excel not just because of their skills and intelligence but also by connecting with others using emotional competencies like empathy and self-awareness. Filled with anecdotes, analysis of various situations CEOs may find themselves in and unconventional advice to help them, Crash: Lessons from the Entry and Exit of CEOs is for veteran leaders as well as for those who aspire to start their own ventures.

 

 

front cover Get Better at Getting Better
Get Better at Getting Better||Chandramouli Venkatesan

 

 

Get Better at Getting Better

by Chandramouli Venkatesan

 

What makes people succeed? Why do some people succeed, while others struggle despite working hard?

This book is based on the insight that success is not about how good you are but how powerful a model you have toimprove how good you are. Chandramouli Venkatesan calls it the ‘Get-Better Model’, or GBM. Successful people are those who are able to build a powerful GBM to continuously improve themselves, and this life-changing book shows how you can unlock your potential at work and in life.

 

 

 

 

front cover Tatalog
Tatalog||Harish Bhat

Tatalog : Eight Modern Stories from a Timeless Institution

by Harish Bhat

From steel to beverages, supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting stories about the strategic and operational challenges that TATA companies have faced, and the progressive outlook and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.

 

 

 

Bridgital Nation

front cover Bridgital Nation
Bridgital Nation||N. Chandrasekaran, Roopa Purushothaman

by N. Chandrasekaran and Roopa Purushothaman

 

It is 2030. India is among the world’s top three economies. All Indians use advanced technology to either do their job or get their job done. All Indians have access to quality jobs, better healthcare and skill-based education. Technology and human beings coexist in a mutually beneficial ecosystem.

This reality is possible. It is within reach. With Bridgital.

In this ground-breaking book, N. Chandrasekaran, chairman of Tata Sons, presents a powerful vision for the future. To the coming disruption of artificial intelligence, he proposes an ingenious solution, where India is perfectly positioned to pave a unique path from the rest of the world. Instead of accepting technology as an inevitable replacement for human labour, India can use it as an aid; instead of taking them away, AI can generate jobs.

 

 

 

front cover Let's Build a Company
Let’s Build a Company||Harpreet Grover, Vibhore Goyal

Let’s Build A Company

by Harpreet Grover and Vibhore Goyal

It started with a phone call from Harpreet’s mother introducing him to an uncle who wanted some help. Or maybe it started when Vibhore and Harpreet met as roommates in Room 143 at IIT Bombay. What remains true is that soon both had quit their jobs and launched CoCubes. From no money in their bank accounts for eight years after graduating to becoming dollar millionaires two years later in 2016, this is a tale of grit-of a company built in India by two Indian-middle-class-twenty-somethings-turned-entrepreneurs-written in the hope that you can avoid the mistakes they made and learn from what they did right.

This is that story-the story that you don’t always hear. But if you want to be an entrepreneur, and you prefer straight talk to sugar-coating, it’s one you should read.

 

 

 

front cover Coffee Can Investing
Coffee Can Investing||Saurabh Mukherjea, Rakshit Ranjan, Pranab Uniyal

Coffee Can Investing

by Saurabh Mukherjea, Rakshit Ranjan, Pranab Uniyal

 

Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and end up losing a lot of money. But what if there was another way? What if you could grow your money four to five times whilst taking half the risk compared to the overall market?

Bestselling author of Gurus of Chaos and The Unusual Billionaires, Saurabh Mukherjea puts his money where his mouth is. In Coffee Can Investing, Saurabh will show you how to go about low-risk investments that generate great returns.

 

 

 

 

front cover No Rules Rules
No Rules Rules||Reed Hastings, Erin Meyer

No Rules Rules: Netflix and the Culture of Reinvention

by Reed Hastings, Erin Meyer

 

Trust your team. Be radically honest. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower – with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy – which begins by rejecting the accepted beliefs under which most companies operate – and how it plays out in practice at Netflix.

 

 

 

No Filter: How Instagram transformed business, celebrity and culture

front cover no filter
No Filter||Sarah Frier

by Sarah Frier

 

In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it’s a story that has never been told – until now.

In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture in the process. But this is not just a Silicon Valley story. No Filter explores how Instagram created a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. It delves into Instagram’s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online – to the point of warping our perception of reality. No Filter connects one company’s rise to a global revolution in technology, culture and business. But we’re still learning about what it has cost the rest of us.

 

 

 

front cover The Lean Startup
The Lean Startup||Eric Ries

The Lean Startup

by Eric Ries

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is the approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched. The book explores what customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.

Now is the time to think Lean.

 

 

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